ViaHero

Building out features for a platform that’s reinventing the travel agent. Helping design a new way to travel that’s beneficial for both travellers and local communities.

Overview

My first assignment is crafting a story behind their propositioning statement ‘Save an average of 18hrs and $345 per trip, with more of your money directly supporting locals’. We are collaborating on a webpage that tells the story of this data which they believe will be a great selling point to potential customers. In doing so, we can build trust between the traveller and ViaHero.

Approach

When this page is implemented, someone will get to this page thru the homepage hero CTA. However, down the line, we imagine there will be many entry points, like from a blog post, a link during the checkout process, and a few others. However the visitor finds themself on this page, the goal is to make supporting the data easy to absorb and understand.

Yes, we are trying to visualize the data in an interesting aesthetic, however, the data is not the focal point for ViaHero. They have continued to harp that storytelling or the emotional pull is equally, if not more important, than the logic or data. The numbers and graphs bring attention, but the context built around the information build the emotional connection that ViaHero desires with users.

While we are still finalizing the wireframes, I have been exploring options to present the data, numbers, and graphs in a compelling way that stays within their aesthetic. They have a brand guide for a foundation, but are giving me freedom to expand their brand. So far, I have searched Dribbble and scan their existing collateral for inspiration. Instead of graphs, could it be related illustrations or maybe being copy heavy. If it is a graph, are there other ways to show the data that’s easily digestible?

Thanks for reading!

Curious about more? Onward to the next project: AdTheorent