Streamlining event registration for older members

CFR utilizes an online portal for members to interact with global influencers, noted thinkers, and experienced practitioners. This online portal manages the member-only programming where individuals can register to various events and come together to engage in nonpartisan conversation. In this project, we revamped the user experience and redesigned the UI with the newly implemented design language.

 

Timeline

4 months

Team

1 PM, 2 engineers, many stakeholders

Role

Lead Designer

Methods

User Personas, User Journey Map, User Flows, Visual Design, Prototyping

 

    • Business: Gap in the number of registrations and attendees

    • User: Lack of clear registration paths

    • Defining the problem: How might we provide clarity to members who are considering attending an event?

    • Update magiclinks with relevant details (i.e., registered sessions, sessions where the guest is included, etc)

    • Streamline registration workflows to shorten the time of task completion

    • Create a convenient experience that drives members to connect more

    • Decrease the number of members reaching out to the Events team
      Members typically ask the Events team questions ranging from whether they’re registered for the event to where the Zoom link to the event

    • Reduce abandonment rates while completing or updating registration
      Received frequent feedback that I can’t see what I’m registered for or forgot to complete because it’s too long a form

    • Strengthen the value proposition of CFR membership
      Meeting the moment to serve our valued members, to create touch points, and to drive a significant chunk of CFR’s fundingxt goes here

    • Guests
      Seeks convenience—values the opportunity and is considering becoming a member

      • JTBD: When I want to verify which session my friend added me to, I don’t want to have to contact them to find out those details.

    • Casual attendees
      Seeks flexibility—which makes it harder for her/him to build familiarity

      • JTBD: When I sign up for a hybrid event, make finding the Zoom link easily accessible in case I decide to skip the in-person session.

    • Avid attendees
      Seeks conciseness—she/he understands the routine and what to expect

      • JTBD: When I need to make a last-second change, I want to focus on updating that specific item rather than the entire reservation.

 

Further Context

I mapped out various scenarios and use cases—from the initial Magiclink detail page to updating the registration. The goal was to make the experience intuitive, ensuring attendees could easily review details, finalize bookings, and be prepared for the event.

 

Final Designs

To resolve the issue of overwhelming details, I designed an interface that prioritizes the most relevant information. By balancing simplicity and functionality, I catered to both casual and avid attendees. This design ensures users can digest data at a glance and customize their experience to suit their needs.

 

FUTURE

Summarize Registration
Before finalizing, providing details could boost users’ confidence in completing their RSVP.

Guiding Prompts
Incorporating concise instructions with easily identifiable tooltips to smooth through the registration process.

 

A NYC-based designer raised by the internet…plus, Paul and Lizette